Oct
09
General Mills Hires WPP Shops For Shopper-Marketing Help
Posted in: Uncategorized
General Mills has consolidated shopper-marketing duties with a team of WPP agencies, as the food giant says it will put “increased focus” on the discipline, including e-commerce.
The agencies selected include Geometry Global, Rockfish, Kantar Retail, Bravo and Barrows, according to a spokesman, who said the company previously used several smaller independent agencies.
The WPP shops will “provide ecommerce, multi-cultural, display and shopper insights and advertising support for General Mills brands from a creative and digital hub in Minneapolis and regional offices in key retail markets,” the company said in a statement.
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