General Mills Creates Chief Creative Officer Role
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General Mills Chief Marketing Officer Mark Addicks is getting a wing man, as the packaged-food giant brings aboard a former agency executive in the newly created position of chief creative officer.
Michael Fanuele, formerly the chief strategy officer for Fallon, will oversee brand strategy, strategic planning and creative development at General Mills. Previously those duties were mostly overseen at the brand level, with Mr. Addicks having the ultimate responsibility.
“A great creative idea strategically communicated to the right audience at the right time and place is critical to success in today’s dynamic, multi-channel world,” Mr. Addicks said in a statement. “Michael brings a wealth of experience in leading teams to do great work that delivers market growth. We believe his strategic planning and thought leadership will be powerful additions to the ways our brands connect with our consumers.”
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