General Electric Selects OMD and MEC in Global Media Agency Shakeup
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General Electric has retained Omnicom’s OMD in the U.S. and hired WPP’s MEC to support its media buying and planning in all international markets, as well as worldwide search.
OMD was the global media incumbent on the business in every market except for China and Vietnam, so it’s losing a portion of its international GE work. The Omnicom shop has worked with the company for more than a decade. Publicis Groupe’s Starcom had handled media buying in the two Asian markets, as well as the worldwide search business that now moves to MEC. MediaLink supported the search.
It’s a boost for MEC, which has had a tough couple of years on the new business front, especially in North America. The firm recently hired Carl Fremont in the newly-created role of global chief digital officer.
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