May
22
Gen Z’s Favorite Brands Are a Mix of Tech Companies and Some You Wouldn’t Expect
Posted in: UncategorizedGen Zers are entering a golden age, with marketers trying to classify them and figure out what they like. In Morning Consult’s study of Gen Z’s top 25 favorite brands, the tech and media company used four metrics–brand favorability, trust, community impact and net promoter score–to determine its rankings. Tech companies dominate the list, with…
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