May
23
Gen Z Hates Your Ads … But They Love Your Videos
Posted in: Uncategorized
Display advertising is broken because the advertising industry is too focused on its own revenue, not the bad user experience it’s creating.
While there are a lot of ad formats that brands and publishers are moving to displace, there’s not been enough innovation in display itself. Consider: the first banner ad created back in 1994 doesn’t look that different from some the ads we see today.
Today’s consumers will do almost anything to avoid a digital ad (30% of all internet users will block ads by 2018). The challenges faced by the industry today — click fraud, viewability, ad blockers and people not clicking ads — are all rooted in terrible end-user experiences.
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