Gen Z Has Serious Influence on Household Purchases (Even If They Aren’t Buying)

Gen Z is the talk of the industry, whether it’s marketers trying to figure out whether to reach them on TikTok or if cause marketing will really lure them in. On Snapchat, an app that reaches more than 90% of 13- to 24-year-olds in the U.S., it’s not necessarily clear if any of the platform’s…

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