Mar
29
Gen Z and Millennials Drive Higher Churn Rates for US Streamers
Posted in: UncategorizedStreaming services have long battled churn, a trend that has only been exacerbated since the pandemic. But while churn rates have remained consistent in the U.S. since 2020, clocking in at 37% across all paid SVOD services, the younger generations–Gen Z and millennials–are the most likely to cancel an SVOD service than older users, according…
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