Geico Brings Back Classic Game Operation … by Way of 'Saw'
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Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.
The latest spot from State Farm tells us you won’t always need roommates, not even mom and dad. Mazda’s “Bringing Baby Home” comes pretty close to preying on new parents’ fears to sell a safe Mazda CX-5. And Geico rather chillingly imagines what it would be like to be the guy in the Operation game.
People seem to like that thought, though: Geico’s “Operation” commercial is also the most digitally-engaging TV ad on the air right now.
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