Geez, Amy Poehler Can't Even Spell (Watch the Newest Ads on TV)


Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.

Among the new releases, Amy Poehler shows up in another Old Navy ad, this time in an educational setting where she gets schooled. After proving herself to be a distracted and noncommittal politician, soccer coach, spa receptionist, fast-food worker and law-firm executive, now she’s a schoolteacher who can’t even run a spelling bee without misspelling four (like $4, where prices start at Old Navy’s back-to-school sale) as f-o-r-e. Natalie Zmuda wrote about the genesis of the popular campaign back in March.

As always, you can find out more about the making of the best commercials on TV at Ad Age’s Creativity.

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