Hasta La Creative!

Over at The Truth About Cars (one of my favorite non-advertising blogs), CP&B’s Volkwagen “Sign Then Drive” ad, among others for VW, is put under the microscope:

Neither of these commercials tells me anything about VW cars or why I would want one. The humor is crass, insulting, and juvenile. Along with VW’s recent spate of commercials that show VW drivers constantly getting into accidents, VW seems to have an extremely low opinion of its buyers. Then again, given VW’s poor reliability, high cost of maintenance and repair, and high price points, maybe VW knows exactly what it’s doing.

The comments are also insightful, and run the gamut from positive to negative. It’s always intereresting to get another view of advertising, and especially when auto buffs critique car advertising.