Feb
12
GE Humanizes Its Technology in ‘What Matters’ Campaign From BBDO
Posted in: UncategorizedGeneral Electric will help you do homework, get you to your grandson’s school play on time, and even ensure your preemie baby girl arrives home safely. Such intimate applications of the company’s products and services are on display in BBDO’s “What Matters” campaign, which explores GE’s innovations across aviation, healthcare and power generation. Asserting that…
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