Hasta La Creative!

After a hugely successful campaign across Australia and New Zealand in 2015, GE and Clemenger BBDO Sydney have taken their ‘Tweeting Machines’ campaign global. Designed to demonstrate the power of the Industrial Internet, the campaign sees all of GE’s smartest machines present in Rio taking to Twitter in their mother tongue (binary). GEeks Go For #CC9900 is much more than a product demonstration of the Internet of Things. Hidden in the machines’ Twitter conversations is a coding challenge aimed squarely at the world’s best software engineers and data scientists. Anyone that thinks they have what it takes can register at www.geeksgoforgold.com – the first to the finish line will win USD $10,000 and a trip to GE’s Minds + Machines conference in San Francisco this November.