Hasta La Creative!

Media
Gatorade

There is a reality: hiring the biggest soccer stars and having them drinking Gatorade on a huge advertising campaign would costs millions of dollars; so how can we have James, Cuadrado, Mina, Zapata and all the celebrities of the Colombia National Team? That’s why we invite Colombians to do it for us, in real time, during the most expensive broadcasts of all, Colombia’s matches in the 2019 Copa America. We leverage on the live broadcasts to invite people to photograph the players while they were drinking Gatorade, and to share the photos on their own social networks to win the same squezeer that the professionals use on the pitch. Unpaid Product Shot. This would have been an extremely expensive campaign… if we had paid the image rights of the players, the production of the material and the investment in media. But with the help of the Colombians we co-create the PRODUCT SHOTS using the best and the most expensive players, and the best thing is that we pay for them with squezeers. Cost per Squezeer: $ 1.

Advertising Agency:Sancho BBDO, Bogotá, Colombia
Vicepresidente Creativo:Hugo Corredor, Giovanni Martínez, Sergio Leon, Mario Lagos
Director Creativo Ejecutivo:Daniel álvarez, Diego Contreras
Copywriter Senior:Miguel Leal
Director De Arte:Fabio Uribe, Juan David Pérez
Especialista En Contenido Digital:Daniela Osorio
David Preciado:Medios De Comunicación Social
Director Creativo:Andrés Estrada, José Hernandez, Andres Lancheros
Directora De Arte:Sandra Guzman
Copywriter:Juan Diego Rivera
Director De Cuenta:Nicolas Duarte
Gerente de Cuenta:Alejandro Gomez
Director:Carolina Angel
Socio Monpozt:Carolina Angel, Demetrio Alexiades
Gerente:Demetrio Alexiades