Gatorade Lands on Viral Chart With Decades-Old Ad
Posted in: UncategorizedCondom-maker Durex continues to dominate both bedroom and social media. Its #Connect effort, which encourages intimacy by turning social media off, has kept the top spot for the third straight week in our weekly Viral Video Chart, which tracks views of campaigns in the week ending each Sunday, as compiled by Visible Measures.
Gatorade earned the second spot on the chart by luring fans of vintage Michael Jordan. Celebrating its 50th anniversary, the sport-drink maker restored and relaunched its “Be Like Mike” campaign from the ’90s.
Wacoal’s “My Beautiful Woman,” which was originally released in January 2014, returned to the chart after generating significant viewership. The three-part series by the Japanese lingerie-maker celebrates what really makes women beautiful — selflessness.
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