Gatorade Animates Usain Bolt's Origin Story Ahead of Rio Olympics

Category: Beyond Madison Avenue
Summary: Gatorade has partnered with Usain Bolt ahead of the Rio Olympics to create an animated film telling the origin story of the world’s fastest man.

The PepsiCo-owned brand has released a new seven minute film titled “The Boy Who Learned to Fly”, focusing on Bolt’s journey from childhood dreamer to global superstar.

The animated ad traces the Olympic gold medallist’s humble beginnings…

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