Feb
08
Gap recruits new CMO from Adidas
Posted in: Uncategorized
The CMO door is swinging at Gap again.
The San Francisco-based retailer has tapped Alegra O’Hare as senior VP and CMO. A 12-year veteran of Adidas, O’Hare will join the apparel brand on Feb. 25. She was most recently VP of global brand communications at Adidas Originals and Style.
“I have always admired Gap’s ethos, including the culture, creativity and heritage of the brand,” O’Hare said in a statement. She noted that she’s tasked with shifting brand perception and amplifying Gap’s stories.
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