Aug
02
Gap Is Accused of Sexist Email Campaign in U.K.
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Gap has come under fire in the U.K. for a sexist marketing campaign that labels a little girl a “social butterfly” and a small boy a “little scholar.”
The email campaign to promote “first big day” at school styles for toddlers was spotted by Let Toys Be Toys, an online group that lobbies the U.K. toy and publishing industries not to limit children’s interests by gender.
@LetToysBeToys tweeted, “For anyone who thinks that sexist marketing to children isn’t a problem … Really @UKGap?” Popular British children’s author Malorie Blackman responded on Twitter, “What the actual hell?”
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