Aug
12
Gap Goes Back to Advertising
Posted in: Uncategorized
NEW YORK (AdAge.com) — Gap is advertising again. Gap Inc. CEO Glenn Murphy took a tough stance on advertising this spring, noting that the company had trimmed marketing expenditures 18% during the first quarter of the year and would have no qualms about continuing to pare back if its brands didn't meet certain criteria. Now, with a fall campaign rolling out for Gap touting the first full collection by new head designer Patrick Robinson, it looks as if Mr. Murphy thinks Gap is on the right track.
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