May
11
GAP: Adrian
Posted in: Uncategorized
The Gap Summer campaign takes diversity in marketing to a new level — rather than using real models, street casting was used to find 20 widely diverse individuals from across the country, and footage was shot in 6 cities encompassing all typologies of environments: nature, rural, urban, and draped canvas. In today’s fractured America, the campaign takes a strong stance for inclusivity of lifestyle and attitude.
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