Gannon and Dierauer Launch Music Content Shop, Reel FX Enters Virtual Reality
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Music industry producers Peter Gannon and Jessica Dierauer have joined forces to launch Able Baker, a music content company based in New York City. Able Baker, whose name is taken from the first two letters of the original phonetic alphabet, will offer music strategy and consultation, original composition, music supervision and licensing, as well as content production across TV, film, digital and non-traditional disciplines for the ad and entertainment industries. Gannon and Dierauer, who have worked with agencies including Wieden & Kennedy, Ogilvy & Mather and The Martin Agency, will be executive producers. Able Baker will also partner with audio post production company Heard City.
Independent animation studio Reel FX has opened a virtual reality division, based in Dallas. The division will primarily focus on client work for studios and agencies as well as content needs for Reel FX’s upcoming feature films such as “The Book of Life” which opens later this month. The move to establish Reel FX VR follows the company’s involvement in VR projects in early 2014 for clients such as Chuck E. Cheese and Legendary Pictures’ “Pacific Rim,” which debuted at 2014 ComicCon. Reel FX VR will be overseen by founder and executive creative director Dale Carman, general manager Keith McCabe and executive producer Gary Banks. Artists from Reel FX’s feature and commercial crews will lead the creative teams.
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