Sep
29
Gannett Sells Location Data Firm SweetIQ to Uberall
Posted in: UncategorizedGannett announced today it is selling SweetIQ, a location data company it bought in 2017, to Berlin-based Uberall for an undisclosed sum. By offloading SweetIQ, Gannett becomes the latest publisher to divest from recently acquired ad-tech assets as privacy laws become more stringent, making the possession of such assets a potential liability. SweetIQ was folded…
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