Game of Thrones' SXSW activation literally has people bleeding for devotion
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Would you open a vein for your favorite show?
To promote the latest season of Game of Thrones at the South by Southwest festival in Austin, Texas this weekend, HBO has transformed a space into a living ode to the franchisecomplete with an area where visitors, asked if they will “bleed for the throne,” can donate blood to the American Red Cross. This year’s installation for the show’s eighth and final season is open at Fair Market, an events venue on the city’s east side, through Saturday.
Visitors have the option to donate blood onsite, then are asked to walk “in the shoes of those who have bled in seasons past” through a set with an audio guide. Visitors then can sit in on a pinning ceremony, which calls visitors up by name and asks for them to kneel before a throne. Finally, visitors are led outside to a “war camp,” with actors portraying soldiers, a band playing and burgers from Shake Shack.
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