May
12
FX resets the ad clock with its take on New York Times podcast 'The Daily'
Posted in: Uncategorized
FX is making its splashiest efforts yet to clean up commercial clutter on TV with its take on the popular New York Times podcast, “The Daily.”
“The Weekly,” which will feature Times writers discussing their reporting and going deeper on the stories that have been spotlighted on “The Daily,” will air with just three, one-minute commercial breaks in its half-hour run time, says David Levy, exec VP of nonlinear revenue at FX parent Fox Networks Group.
That’s a 65 percent reduction in ad time and about a 60 percent decrease in the number of spots, he says.
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