Mar
28
FX Gives Advertisers Yet Another Cable Net to Buy: FXX
Posted in: Uncategorized
News Corp.’s FX Networks is giving advertisers yet another general entertainment cable network to buy: FXX, a youth-oriented channel set to arrive on Sept. 2.
The cable programmer introduced the new channel, which has been speculated for several months, at its first formal upfront presentation in New York City on Thursday morning.
FXX will initially be available in 74 million homes, compared to more than 90 million for FX itself and 40 million for Pivot, the new channel aimed at millennials pitched Wednesday by Participant Media.
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