Fueled by Pay Wall, New York Times Passes USA Today for No. 2 Spot
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The New York Times increased daily circulation by 18% in the most recent reporting period, vaulting it past USA Today to become the second-largest U.S. newspaper, according to figures released today by the Alliance for Audited Media.
The Times’ average daily circulation rose to 1.87 million in the six-month period ending March 31, the alliance said in a statement. News Corp.’s Wall Street Journal remained the No. 1 paper in the U.S., with its circulation climbing 12 % from the period a year earlier to 2.38 million. The Gannett Co.-owned USA Today, which introduced a redesign last fall under new editor Larry Kramer, dropped to third after daily readership declined 7.9% to 1.67 million.
The New York Times has seen a surge in online subscribers since the company instituted a so-called paywall in 2011, prompting readers to pay for online access. The Alliance for Audited Media’s daily circulation figures include people who read the paper on a range of devices, including Amazon’s Kindle. USA Today does not charge for online access, relying entirely on advertising for digital revenue.
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