Hasta La Creative!

With the unfortunate layoffs of some of its wearable hardware team last Friday, Nike inadvertently may have created a new Hallmark holiday for others. While Nike later said it would keep supporting its FuelBand SE model and release new colors, Nike’s long-term commitment to tech hardware seems to be in doubt.

And that means fewer marketers will find themselves in a meeting getting pitched on some outlandish idea where the crux is “Here’s how your brand can be more like Nike,” accompanied by a slide of the FuelBand.

You know what happened to those cutting-edge Nike folks who were making your brand seem insufficiently forward-looking? Many are looking for their next gig. I don’t mean to be callous; believe me, similar gigs are there for them — and perhaps at better-suited companies.

Continue reading at AdAge.com