FTC’s Brill Calls for Congress to Legislate New Data Privacy, Stuns Marketers


Big data brokers are “taking advantage of us without our permission.” Those were the words of Federal Trade Commissioner Julie Brill this morning at the Computers, Freedom and Privacy Conference in Washington.

The commissioner, often vocal on data-privacy issues, called on Congress to legislate what she calls a “Reclaim Your Name” program, one that would establish technical controls allowing people to access the information data collectors have stored about them, control how it is shared and correct it when necessary.

The commissioner suggested such a program could operate in tandem with the browser-based Do Not Track standard currently in development. That slow-moving process, however, is under intensifying scrutiny as some World Wide Web Consortium participants question the chances of reaching consensus on key tech and policy elements of DNT, and as Firefox maker Mozilla plans a new approach to DNT with Stanford University.

Continue reading at AdAge.com

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