Hasta La Creative!

Like marketers, government has struggled to grasp how the massive influx of data flowing from digital media, our phones, and web-connected devices will affect consumers. The Federal Trade Commission will hold a public workshop today in Washington intended to evaluate the potential effects of data collection growth, analysis and use, particularly when it comes to commercial applications.

At issue is whether things like dynamic pricing, loyalty program benefits, credit scoring, ad targeting and other increasingly popular applications for data harm “underserved” communities such as minority and LGBT populations, and whether current laws suffice.

One thing the FTC aims to determine during today’s “Big Data: A Tool for Inclusion or Exclusion?” event: what “big data” is exactly. “That’s one of the things that might come out of this workshop,” said Tiffany George, senior attorney at the FTC’s Division of Privacy and Identity Protection. “Everyone has a definition of what big data is.”

Continue reading at AdAge.com