Apr
03
FTC targets suspicious ad claims by diamond and CBD brands: Marketer's Brief
Posted in: Uncategorized
Welcome to the latest edition of Marketer’s Brief, a quick take on marketing news, moves and trends from Ad Age’s reporters and editors. Send tips/suggestions to eschultz@adage.com.
Dry January has come and gone, and spring’s arrival means drinking weather is here. But consumers are still keeping a close eye on their alcohol intake, giving rise to a spate of new low-alc beers. Get the scoop on two of the newest offerings below, along with how Kraft is trying to keep is Lunchables brand relevant. But first, we check in on the FTC’s newest targets.
So much for clarity
Post a Comment