Hasta La Creative!

On Tuesday afternoon, the Federal Trade Commission filed a suit against AT&T alleging that the wireless carrier “misled millions of its smartphone customers” by charging them for unlimited data plans while intentionally reducing speeds.

The practice, known as “throttling,” has been a frequent target of regulators at the Federal Communications Commission, but this is the first case brought by the FTC. The agency said the carrier began the practice in 2011, slowing speeds on activities such as video streaming and web navigation by as much as 90%.

In its lawsuit, the FTC disparaged AT&T for its marketing around “unlimited” data coverage.

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