FTC Sets Sights on Native Advertising, But Outcome Unclear
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When the Federal Trade Commission convenes its first workshop on native advertising this December, the government agency will be looking to learn about best practices and figure out whether consumers clearly recognize sponsored content as advertising. Digital publishers, for their part, will seek to assure the commission that they have the situation under control.
As native advertising continues to gain visibility, a debate is raging around whether publishers are making it clear to readers that the content they’re consuming is sponsored. Now, the governmental body tasked with promoting consumer protection is getting involved, and what happens from here is unclear.
The FTC announced Monday that it “will host a workshop on December 4, 2013 in Washington, DC to examine the practice of blending advertisements with news, entertainment, and other content in digital media.”
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