Feb 07

FTC False Advertising Order Marks Largest-Ever Fine Paid by an Ad Agency

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This week, the Federal Trade Commission (FTC) announced that Marketing Architects, Inc. (MAI), an advertising agency based in Minneapolis, Minn., agreed to pay $2 million to settle a false advertising complaint filed with the FTC and the State of Maine Attorney General’s Office. The decision is unique in that it represents the largest-ever penalty levied…

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