Hasta La Creative!

The Federal Trade Commission wants companies that buy, sell and manage data for marketing to create a central online hub providing information about the data they collect and how it’s used.

In a much-anticipated report on data brokers today, the agency called on Congress to establish new rules requiring data firms to be more transparent about their practices and to give consumers more control.

Even as the report recognized some benefits of marketing data use — mainly more-tailored product pitches — FTC Chairman Edith Ramirez said the data broker industry “suffers from a fundamental lack of transparency.”

Continue reading at AdAge.com