From McDonald's to Fendi: How a Few Brands Were Swept Into the Hong Kong Protests


Umbrellas and yellow ribbons are the big symbols of the pro-democracy protests in Hong Kong. But brands have also gotten roped in, with their names and products associated with the demonstrations as well.

Why did protesters put a noose on an Ikea plush toy and hang it from a bridge? Why is the world’s largest jewelry brand doing damage control? And what was up with McDonald’s — why were the Hong Kong protesters lovin’ it? (Obviously, global fast food conglomerates are not usually held dear by Occupy protesters.)

Here’s a look at how a few brands have been popping up in the protests.

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