Jun
24
From Cry to Buy
Posted in: UncategorizedCategory: Beyond Madison Avenue
Summary: I just read an article on DesignTaxi.com about the latest guerilla tactic from McCann Mexico and wanted to share with all of you. The advertising agency invited 100 women to cry as they watch Titanic. Why? To promote L’Oreal’s latest mascara campaign: The Waterproof Experience.
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