Friends: Lost in Bladder Control: Story of a grandfather

The aim of this campaign is to expose people to the very real human stories behind the problem of incontinence. The loss of urine control can leave people feeling helpless and isolated, unable to talk even to the closest of their family. And this could be happening in YOUR home! We hope these tapes will help viewers start a conversation with seniors at home and help find an easy solution to a very real problem.

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