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Amid its ongoing chicken crisis in the U.K., KFC took out a full-page ad Friday morning featuring a KFC bucket with the letters rearranged to form “FCK.” The ad, created by Mother London, is running in two tabloid U.K. papers, the “Sun” and “Metro.” Copy below the bucket begins “A chicken restaurant without any chicken. It’s not ideal,” and goes on to apologize to customers.

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