Friday Wake-Up Call: Kanye West plugs Yeezy in the Oval Office, and Walmart makes an entertainment push
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Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device. Search for “Ad Age” under “Skills” in the Alexa app. What people are talking about today: Kanye West delivered a 10-minute monologue to President Trump in the Oval Office, touching on the abolition of slavery, “male energy,” manufacturing, MAGA hats, mental health and hydrogen-powered airplanes. He also name-checked his own brand, Yeezy, in the super-viral speech. West said said he looked up to Trump, Ralph Lauren and other “American industry guys,” and that Trump had helped inspire him to cut his lucrative collaboration deal with Adidas on his sneaker brand.
“You gave me the heart to go to Adidas,” West told the president. Read more from Bloomberg News. And also, the White’s House has a transcript of their exchange — it even left all of West’s four-letter words intact.
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