Friday Wake-Up Call: Goodbye to the name 'Tronc' (and good riddance). Plus, the ad battle over Kavanaugh
Posted in: Uncategorized
Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device. Search for “Ad Age” under “Skills” in the Alexa app. What people are talking about today: Say adieu to the name “Tronc,” one of the most mercilessly mocked corporate rebrands in recent memory. For employees of the company’s publications, including the New York Daily News and Chicago Tribune, “the two-year-plus nightmare of being known as Tronc (short for Tribune Online Content) is finally coming to an end, and their company will once again be known as Tribune Publishing,” Ad Age’s Simon Dumenco writes. Biotech entrepreneur Dr. Patrick Soon-Shiong, a Tronc shareholder, foreshadowed the moniker’s demise months ago when he called it a “sad, silly name.” Others have called it much worse. Washington Post columnist Karen Tumulty tweeted that it “took a while for high-priced consultants to realize that ‘Tronc’ sounded like someone passing gas in a bathtub.”
The $9 million man
In the debate over Supreme Court nominee Brett Kavanaugh, both sides have been filling up the editorial pages with their opinions. But the pro-Kavanaugh camp has spent more money on TV ads twice as much, according to an Ad Age Datacenter analysis. Ad Age’s Simon Dumenco writes:
Post a Comment