Friday Wake-Up Call: Get inspired by D&AD winners (and by a brilliant Craigslist ad for a '99 Corolla)
Posted in: UncategorizedWelcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. What people are talking about today: The award for copywriter of the week goes to a guy from Houston who needed to sell his ’99 Toyota Corolla. Jason Hlavenka is not an adman (actually, he’s a software designer), but he clearly has a gift. His hilarious and profane Craigslist ad is a “copywriting masterclass on how to make something desirable with just brutal, brutal honesty,” as Fast Company writes. Yes, there have been other funny viral ads for used cars, but it’s Friday, and frankly, this one is really good. Here’s a much-too-brief excerpt from Hlavenka’s ad for his elderly, gray 1999 Corolla:
This car will outlive you, it will outlive your children.
Things this car is old enough to do:
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