Apr
11
French Drunk Driving PSA Needs No Words
Posted in: UncategorizedYes, this spot from Paris agency La Chose is tres French–but its message is clear enough.
Created for drunk driving advocacy group Victimes et Citoyens, the spot recounts an all-too-familiar narrative with the help of an audio track and some dramatic use of the zoom lens.
The firm’s PR team also came up with unusual ways to promote it.
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