Jul
07
Freeloader Practices Imagining Greater
Posted in: Uncategorized
After months of preparation and blogger speculation, the year's most controversial cable rebrand — Sci-Fi Channel's transition to Syfy — launched today to heavy fanfare from parent company NBC Universal. Freeloader hoofed it to the launch party at Rockefeller Center's temporarily transformed "Imagination Park," where purple-and-white Syfy-branded flags, a giant lollipop, a life-size viewfinder and even Kathie Lee Gifford all awaited us.
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