May
31
Free the Bid: Women Directors Ready For Their Close-Ups
Posted in: Uncategorized
If the ad industry is serious about advancing women, it should take a cue from Free the Bid.
The initiative began last September as a means to give women directors more of a crack at ad work. It asked agencies to commit to including a woman director on every triple-bid project, production companies to sign more female directors and marketers to seek one female bid on each of their commercial productions.
In the eight months since, it has opened a lot of eyes and, at least anecdotally, produced results.
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