Hasta La Creative!

Fox’s “Utopia” bowed on Sunday night to just 4.6 million viewers, according to initial numbers, a mediocre start for the heavily promoted reality series.

Among the all-important 18-to-49 demographic, “Utopia” pulled a 1.9 rating. A ratings point is equivalent to 1% of total TV households.

While it had a lead-in from Fox’s Sunday NFL matchup, “Utopia” was up against “Sunday Night Football” on NBC, which was watched by an estimated 21.2 million people. “Utopia” also had competition for reality fans, going up against CBS’s “Big Brother,” which was watched by 7.1 million viewers and drew a 2.3 rating in the 18-to-49-year-old demographic.

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