Aug
31
Fox Will Air Six-Second Spots In NFL Games
Posted in: Uncategorized
Fox is continuing its quest to standardize the six-second ad format with plans to run these shorter spots during live sports starting with National Football League games in September.
A limited number of six-second commercials will run during the NFL and Major League Baseball, as well as during college football games and Major League Soccer on FS1. The first NFL spot will appear before kickoff during the regular season opener on Sept. 10.
Six-second ads are becoming all the rage among digital and media companies. The format was first championed by YouTube last fall and Facebook has also said it is developing six-second spots.
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