May
16
Fox Upfronts Diary: Sports, Not Scripted Series, 'Own the Fall'
Posted in: Uncategorized
It was hard to tell if it was Fox or ESPN’s upfront presentation taking place at the Beacon Theater on Monday afternoon.
Fox dedicated a solid 15 minutes to its sports properties during the first half of its presentation to ad buyers, overshadowing its primetime entertainment programming later in the show.
In a promise to “own the fall,” a parade of Fox Sports hosts and commentators including Joe Buck, Alex Rodriguez, Troy Aikman and Jimmy Johnson took the stage to tout last year’s history-making World Series, college football and Fox Sports 1’s new morning show “First Things First.” There was also a bizarre rap number about Fox Sports featuring Terry Bradshaw and Johnson, among others.
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