Hasta La Creative!

As a key part of Fox’s landmark four-year, multi-platform agreement with Premier Boxing Champions (PBC), Fox is gearing up to broadcast its first Pay-Per-View with a huge fight, featuring the two best pound-for-pound fighters in boxing today: IBF Welterweight Champion Errol Spence Jr. will defend his title against four-division World Champion and current WBC Lightweight Champion Mikey Garcia on March 16th at AT&T Stadium in Dallas, Texas.

To promote the fight, Fox created a cinematic promo spot with agency Wieden+Kennedy New York, showcasing Spence and Garcia as they prepare for one of the biggest fights of their careers. The spot, called “Ring Walk,” was directed by Salomon Ligthelm and features the journey, both literally and figuratively, that the boxers are taking to get to the ring.