Fox Sports Plots Major Ad Push, Will Hunt for Agencies This Fall
Posted in: UncategorizedOn the to-do list for 21st Century Fox’s latest big bet, Fox Sports 1? Find itself an advertising agency — or roster of agencies — to deliver the kind of game-changing creative that Wieden & Kennedy has long delivered to ESPN.
Launching Aug. 17 in 90 million U.S. homes, the new 24-7 sports channel will go head-to-head with Disney’s ESPN for TV viewers, advertisers and sponsors.
Fox Sports Media Group works with San Francisco-based Pereira & O’Dell on a project basis and is happy with the work, said Robert Gottlieb, head of marketing for Fox Sports Media Group. But Fox Sports 1 doesn’t have an agency-of-record and Mr. Gottlieb said once the network is up and running this fall he’ll likely start searching for a partner — or partners — that can come up with creative as effective as Wieden’s long-running “This is SportsCenter” campaign for ESPN.
Post a Comment