Hasta La Creative!

With about eight and a half months to go before the first ball finds the back of the net in Moscow’s Luzhniki Stadium in the 2018 FIFA World Cup, Fox Networks Group has locked in the halftime and postgame sponsors for its coverage.

Fox has finalized comprehensive sponsorship agreements with Verizon and Volkswagen, Fox Networks Group Executive VP of Advertising Sales Bruce Lefkowitz says. Verizon will serve as the official halftime sponsor of each of Fox Sports’s 64 World Cup matches, while Volkswagen will handle the postgame duties throughout the tournament.

About three-quarters of Fox’s marquee World Cup sponsorship deals have been secured, Lefkowitz says, while more than a dozen advertisers have suited up for commercial inventory around the matches and at the half. Fox is in advanced discussions with FIFA partners Adidas and Coca-Cola, the latter of which is also an official sponsor of U.S. Soccer.

Continue reading at AdAge.com