Jul 22

Fox Sports Has Sold 90% of Its MLB Regular Season Ad Inventory as Games Kick Off

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Networks have been eagerly awaiting the return of live sports to their airwaves and the billions in dormant national ad revenue those games bring with them. For Fox Sports, that much-anticipated moment arrives Saturday, as it kicks off its Major League Baseball regular season coverage with a quadruple-header: three consecutive games on Fox followed by…

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